The Kingdom. Where it All Begins: Campaign Toolkit
"The Kingdom. Where it All Begins" is our new consumer marketing campaign. It has been created to promote The Kingdom of Fife as a short break destination during Autumn/Winter to extend the visitor season and build consumer footfall, spend and demand throughout the region of Fife in a sustainable and responsible way.
Raise awareness of The Kingdom of Fife as a visitor destination offering a variety of experiences. Position the region as the perfect place to enjoy a restorative break and provide visitors with the opportunity to relax, unwind and reconnect with themselves, friends, loved ones and nature. The campaign will invite potential visitors on a journey of discovery across The Kingdom to explore all there is to see and do.