Scotland’s future National Events Strategy Review and Update
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Welcome to Fife Tourism Partnership
We work with the tourism industry in Fife to facilitate cooperation and coordination to increase the number of visitors and delivery of quality visitor experiences. Joining us enables you to benefit from a wide knowledge base, learn from each other in practical ways, make connections with other local businesses and participate in collaborative, promotional and training activities.
Introduction to our strategy
The Fife Tourism and Events Strategy 2019-2029 has been developed by the Fife Tourism Partnership in collaboration with Fife Council with detailed input from tourism businesses in Fife. The strategy sets out an ambitious, yet realistic challenge for the Fife tourism sector to achieve even stronger economic and employment growth while developing our thriving tourism industry.
Increasing the value of tourism from £565m to £836m
Working hard to maintain and grow visitor income to support the sector. Building on strong business collaboration around key themes to develop and attract new markets. Competing with other nearby destinations to mitigate the impact of seasonality.
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Pressing ahead with digital connectivity, booking systems, social media, apps and communications. Promoting digital advocacy amongst all levels of the tourism industry. Adopting digital practices for visitor information and heritage interpretation
Increase the value of events in Fife from £18m to £20m
Encouraging and promoting vibrant events to tackle seasonality, providing an international stage for Fife and attracting thousands of visitors. Showing Fife as a destination that can host large-scale and high-profile events. Building a thriving and sustainable events sector
Increase the number of Fulltime Equivalent jobs from 11,500 to 13,000
Overcoming challenges to promote tourism as a positive and rewarding career choice. Demonstrating that leadership within a destination from its business community is paramount to the on-going success of a destination. Providing opportunities to develop leadership skills within the sector.
Read the Strategy
Discover your
Local Tourism Association
Fife is categorised into six local tourism associations, click on each area to find out more about their projects, meetings and information for joining your local group.
Dunfermline & West Fife Local Tourism Association
The Dunfermline and West Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within Dunfermline and West Fife, from Kincardine to Dalgety Bay, Limekilns to Saline all tourism businesses welcome.
More InformationHeartlands of Fife Local Tourism Association
The Heartlands of Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within the Heartlands of Fife, Aberdour, Burntisland, Kinghorn, Kirkcaldy, Glenrothes, Cowdenbeath, Dysart, East Wemyss, Markinch, Leslie, Kelty, Lochgelly, and Cardenden.
More InformationLevenmouth Local Tourism Association
The Levenmouth Local Tourism Association consists of hospitality, leisure and tourism businesses within the Levenmouth, West Wemyss, Methil, Kennoway and Windygates, Lundin Links, Leven, Buckhaven, Lower Largo, and Upper Largo.
More InformationNorth Fife Local Tourism Association
Cupar and North Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within Cupar and North Fife, Ceres, Auchtermuchty, Falkland, Freuchie, Cupar, Colessie, Kilmany, Ladybank, Newburgh, Lindores, TayPort, Newport-on-Tay, and Wormit.
More InformationSt. Andrews Local Tourism Association
The St Andrews Local Tourism Association consists of hospitality, leisure and tourism businesses within St Andrews.
More InformationEast Neuk Local Tourism Association
The East Neuk Local Tourism Association consists of hospitality, leisure and tourism businesses within the East Neuk of Fife, Elie and Earlsferry, Colinsburgh, St Monans, Pittenweem, Anstruther and Cellardyke, Kilrenny, Crail and Kingsbarns.
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Fife Tourism Statistics
7.5%
of people working in Fife companies are employed in tourism related businesses
9.3%
of Fife's businesses are in tourism related enterprises
4 million
visitor days and nights were spent in Fife in 2021
12%
Fife's hotel room occupancy rate is 12% higher than the Scottish rate
3.7 nights
average visitor staying time. Spending a total of £85m on local accommodation
900
registered tourism-related enterprises operating in Fife in 2022