Fife Tourism Partnership
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Fife Tourism Partnership Team

Welcome to the Fife Team

The Fife Tourism Partnership is the business-to-business and industry-led section of the wider brand of Welcome to Fife. This is run by the tourism team working within the Economy, Planning and Employability department at Fife Council, promoting the area to visitors and enhancing its tourism potential. 

Hilary Roberts
Tourism Partnerships Manager

Hilary heads up the Fife Tourism Partnership team at Fife Council. She is responsible for the effective delivery of actions within the Fife Tourism & Events Strategy and the sustainable growth of the tourism sector in Fife. She has many years of experience in working for the public sector in Economic Development, Marketing and Tourism.

Hilary Roberts
Tourism Partnerships Manager
Hilary.roberts@fife.gov.uk
Hilary heads up the Fife Tourism Partnership team at Fife Council. She is responsible for the effective delivery of actions within the Fife Tourism & Events Strategy and the sustainable growth of the tourism sector in Fife. She has many years of experience in working for the public sector in Economic Development, Marketing and Tourism.
Gillian McCracken
Tourism Adviser

Gillian's main role is in the promotion and marketing of Fife as a visitor destination to consumers. Day to day this includes working on our website, social media, advertising and PR. Gillian also supports the golf and cruise sectors in Fife. Gillian has worked in tourism for 9 years and is a member of the Chartered Institute of Marketing and the Chartered Institute of PR.

Gillian McCracken
Tourism Adviser
gillian.mccracken@fife.gov.uk
Gillian's main role is in the promotion and marketing of Fife as a visitor destination to consumers. Day to day this includes working on our website, social media, advertising and PR. Gillian also supports the golf and cruise sectors in Fife. Gillian has worked in tourism for 9 years and is a member of the Chartered Institute of Marketing and the Chartered Institute of PR.
Karen Christie
Tourism Adviser

Karen is responsible for promoting Fife as a key visitor destination. This involves working with a range of partners including VisitScotland, developing and implementing campaigns, content development for Welcome to Fife digital and social channels, as well as organising familiarisation trips. She is also involved in the Tay Cities regional partnership working alongside Dundee, Angus and Perth focusing on Travel Trade activity.

Karen Christie
Tourism Adviser
karena.christie@fife.gov.uk
Karen is responsible for promoting Fife as a key visitor destination. This involves working with a range of partners including VisitScotland, developing and implementing campaigns, content development for Welcome to Fife digital and social channels, as well as organising familiarisation trips. She is also involved in the Tay Cities regional partnership working alongside Dundee, Angus and Perth focusing on Travel Trade activity.
Holly Clark
Tourism and Events Officer

Holly assists with the marketing and development of strategic events and festivals in Fife and helps to support Fife's aim to showcase our events to an international audience. Holly oversees the Fife Strategic Events fund and has experience working on a wide range of both national and major events.

Holly Clark
Tourism and Events Officer
holly.clark-sw@fife.gov.uk
Holly assists with the marketing and development of strategic events and festivals in Fife and helps to support Fife's aim to showcase our events to an international audience. Holly oversees the Fife Strategic Events fund and has experience working on a wide range of both national and major events.
Rosalyn Watson
Tourism Officer (she/her)

Rosalyn assists in the development, implementation and monitoring of effective policies to develop and promote Fife as a visitor destination. Her background includes World Heritage Studies and research, tourism impact studies and sustainable tourism management.

Rosalyn Watson
Tourism Officer (she/her)
Rosalyn.watson@fife.gov.uk
Rosalyn assists in the development, implementation and monitoring of effective policies to develop and promote Fife as a visitor destination. Her background includes World Heritage Studies and research, tourism impact studies and sustainable tourism management.
Linn Williamson
Tourism Officer

Linn works with our Local Tourism Associations (LTA) to develop business engagement across Fife. Linn has many years of experience in the tourism industry including owning her own restaurant and, was Chair of the Dunfermline and West Fife LTA herself and so understands how important the Fife Tourism Partnership is to businesses.

Linn Williamson
Tourism Officer
linn.williamson@fife.gov.uk
Linn works with our Local Tourism Associations (LTA) to develop business engagement across Fife. Linn has many years of experience in the tourism industry including owning her own restaurant and, was Chair of the Dunfermline and West Fife LTA herself and so understands how important the Fife Tourism Partnership is to businesses.
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