Do you want to access new markets? Do you want to ensure your tourism business is packaged and sold effectively? Do you want to maximise your marketing budget, broaden your customer base and generate business in quieter months? Then you should consider working with the travel trade.
Intermediaries such as tour operators, wholesalers, travel agents and online retailers play a significant role in attracting international visitors to the UK.
Travel trade can help you reach new markets, attract more visitors and encourage them to spend more time exploring what you have to offer. They also offer an intimate knowledge of the travellers’ interests and motivations, to then promote tailored tourism experiences.
While consumers are increasingly organising and planning their own trips directly, the travel trade remains effective in reaching larger numbers of potential travellers in a number of markets, particularly if they are long haul. Establishing effective relationships with key operators and agencies, and engaging a mix of distribution partners, can help you reach your target consumers and drive bookings.
For businesses who would like more support, we’d love to hear from you to see how we can assist.
- VisitScotland - Travel Trade
- European Tour Operator Association (ETOA)
- Coach Tourism Association (CTA)